This article originally appeared in the October Issue of Roswell Magazine. You can view the full article here.
Parties with a Purpose
It all began on a beach.
Two Roswell women, with a love for the sea, discovered another shared passion…creating experiences! Lazy spring break conversations, with their toes buried in the sand, resulted in Marketing/PR expert Deb Hull, and Events Guru Gillian Marto’s collaboration in Roswell-based, Events of a Lifetime Productions.
The women’s ELP partnership has resulted in a lot of laughs, late hours, sore feet, design innovations, and several of Atlanta’s top awards in the event industry.
“We have a bit of a different approach to events,” explained Ms. Hull. “We like to bring our marketing expertise in to create occasions that have results, and are a good investment, for our clients- parties with a purpose. Our specialty is crafting and producing compelling, experiential events,” added Ms. Marto, “We bring the targeted ‘wow.” Whether it’s a corporate event or a social function.”
For example, the two women have increased attendance and won the top industry award for two years running for their innovation “Un-tradeshow” approach for hotel giant IHG’s annual benefits roll-out.
Ms. Marto was also named Atlanta Event Industry’s 2018 “Rising Star” for her work with the ATL launch of JetSmarter and several luxurious social events. ELP has gone on to partner with charities like Children’s Healthcare of Atlanta to design events to appeal to underserved donor bases (like Rolling for a Reason at Porsche Experience Center) and have partnered with firms like Roswell’s Hilbert Law Firm to design events to not only celebrate milestones but give back to local charities.
One of the two women’s recent projects, designing a fundraiser gala for Roswell’s She Is Safe has evolved into yet another adventure for the two entrepreneurs. “She is Safe impacts the world from Roswell, GA,” stated Ms. Marto. The Roswell organization, founded by Michele Rickett, operates in eight countries helping to educate, rescue, and restore women and girls impacted by human trafficking, sex slavery, and childhood marriage.
“Their gala will be held on the International Day of the Girl on October 11th, ” stated Ms. Hull. Prior to the beginning of the gala, there will be a live butterfly release on the green at Avalon in front of the fountainto symbolize how women and girls can literally be set free and transformed by donations and involvement.
“It will be a breathtaking representation of opening their world to the beauty of all that they were meant to be,” smiled Ms. Marto. As the women researched the issues and potential sponsors for the SIS event, they realized that, while there were a lot of organizations and initiatives in the trafficking space, there is not global, unifying entity.
Marto and Hull decided to found Safe Haven, The Global Butterfly Movement. The Power to End Human Trafficking. “We want the power of global unity and partnership to send a very empathetic message to traffickers by providing a visual message that TRAFFICKING WILL NOT BE TOLERATED HERE,” explained Ms. Marto.
The women’s hope is that cities, businesses, and individuals will sponsor and customize the beautiful, public butterfly artwork, pins, and stickers in an effort to show solidarity and communicate that they are a safe haven to those in peril.